Tuesday, July 15, 2008

How would you sell the benefits of this job?

Northern Rock has recently appointed a human resources (HR) director, due to start with the firm in September. If you had this job on your books, with all the bad press Northern Rock has experienced over the last year - how would you encourage applications?

Richard Smelt joins the firm with more than 20 years experience in HR management. He was most recently group HR director with Carphone Warehouse.

Ron Sandler, Executive Chairman of Northern Rock, said: "The company is going through a major restructuring exercise and his considerable HR expertise will be invaluable as we move forward. " Well that is one way of putting it! I guess there are challenging times ahead for Smelt, we wish him lots of luck and of course if he needs to recruit personnel externally then he should consider advertising on our niche jobs-board network to keep the recruiting costs down.

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