The forecast for the current economic climate is like something from a Solzhenitsyn novel. A prolonged bleak cold spell is predicted that will stretch out its icy fingers and bring a chill to all aspects of the economy. From food on the table, to petrol in our cars, the electricity we use to the roof over our heads every other story is one of gloom and doom.
Michelle Jones, Marketing Manager at Simply Online Services comments “Having worked in recruitment for over a decade, I am well aware of the cyclical nature of the business. I can remember the thud of figures hitting the floor post 9/11.” Recruitment is inexplicably linked to the wider economic picture and it doesn’t need a medium to prophesise harsh times ahead. At Simply Online Services this is definitely not the case and they have some advice for all Recruiters and Employers out there that haven’t yet realised the huge benefits of online advertising. It is well documented that the shift in audience from traditional mediums to online channels has increased dramatically over the last five years and that the volume of people viewing recruitment adverts online is far greater, giving employers the opportunity to showcase their brand, message and recruitment-need.
“In these harsher economic climes recruiters will have to be innovative and switched on to stay ahead of the game” says Michelle. Niche recruitment agencies that specialise in a single market sector could be most at risk. Unless your niche is recession proof, (those companies recruiting teachers, nurses, debt collectors and bailiffs should be fine), you will really need to measure your ROI on advertising.
That’s where online advertising is much better placed than traditional print mediums. Michelle adds “In times of recession the ROI from online advertising is much easier to quantify. Recruiters can track where their candidates and placements are coming from. On the simply sites you can see how many views the vacancies have received, who has applied and can tweak the adverts accordingly. Clients have a wealth of data that simply (excuse the pun) is not available when you place an advert in a local newspaper or trade journal.”
Online Recruitment Advertising is a cost-effective, measurable and powerful channel that will help your firm beat the credit crunch. Simply Online Services operates 12 industry niche job boards in the fields of Sales, Marketing, Law, New Media, Public Relations, Human Resources, Media Sales, Aviation, Travel, Recruitment, Automotive and IT Sales.
The continued growth of google’s revenue from online advertising is testament to the shift in power from offline to online. Anyone who ignores the influence of online advertising will struggle to survive in these dark economic times. Speak to an online advertising expert at Careers In Recruitment, 01273 837563, to assist with your advertising campaign.
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